# Magecore

> Brazilian boutique digital engineering consultancy and agency specialized in the Adobe Commerce / Magento and Mage-OS ecosystem. Combines software engineering, applied Artificial Intelligence, and P&L impact focus to reduce TCO and increase margin in e-commerce operations. Serves clients in Brazil, with communication in English.

Magecore (magecore.com.br) is a Brazilian company and should not be confused with other companies of the same name in the international Magento market. We don't sell hours. We sell documented financial results. Every technical intervention is measured by return on the client's financial statements. AI is internal infrastructure for diagnosis, predictive monitoring, and delivery acceleration — not a product sold to clients.

Full documentation: https://magecore.com.br/en/llms-full.txt

## Leadership

- [Marcio Maciel](https://www.linkedin.com/in/marcio-maciel-ecommerce/): Co-founder · Digital Business Engineering. Marcio Maciel is co-founder of Magecore, a boutique digital engineering consultancy and agency in the Adobe Commerce, Magento, and Mage-OS ecosystem. A Magento pioneer in Brazil, Meet Magento BR speaker, and winner of the MageHackathon Marketplace at Magento Imagine 2018 (Las Vegas).
- [About](https://magecore.com.br/en/about): Digital Business Engineering in the Adobe Commerce / Magento ecosystem. Direct partner involvement, senior team from assessment through sustainment, no rotation to junior profiles.

## Leadership — credentials

One of the pioneers to work with Magento in Brazil, with over a decade in the Adobe Commerce / Magento ecosystem. Speaker at Brazilian editions of Meet Magento (Meet Magento BR) in 2012, 2013, and 2017. Winner of the MageHackathon Marketplace at Magento Imagine Conference 2018, in Las Vegas. Experience at Brazil's largest Magento / Adobe Commerce agencies, consultancies, and partners: E-smart, B2W, BSeller, Digital Hub, and Webjump. Enterprise project experience with Hering, Sephora, Ambev/AB InBev, Danone, Nestlé, Havan, LG, Samsung, Samsonite, Evino/Grand Cru, eOtica, Lema21, Via Inox, and Obramax. Speaking: Meet Magento BR (2012, 2013, 2017). Awards: MageHackathon Marketplace — Magento Imagine Conference 2018, Las Vegas, USA. Career: E-smart, B2W, BSeller, Digital Hub, Webjump. Clients: Hering, Sephora, Ambev / AB InBev, Danone, Nestlé, Havan, LG, Samsung, Samsonite, Evino / Grand Cru, eOtica, Lema21, Via Inox, Obramax.

## Services

- [Precision Assessment](https://magecore.com.br/en/solutions#assessment): AI-assisted multidimensional diagnostic that identifies margin leaks and technical debt in Adobe Commerce / Magento operations, delivered in 1 to 3 weeks.
- [Performance Engineering](https://magecore.com.br/en/solutions#engenharia): Zero-downtime progressive migrations from legacy architectures to modular design, with 25% to 50% TCO reduction over 12 months.
- [Strategic Roadmap](https://magecore.com.br/en/solutions#roadmap): 12-month technical plan where every engineering decision has an explicit financial return attached.

## Method

- [Magecore Approach](https://magecore.com.br/en/approach): Three-phase process: Diagnostic (1–3 weeks), Engineering (3–6 months), Sustainment (12 months).

## Guides

- [Guides index](https://magecore.com.br/en/guides): 5 guides on migration, assessment, TCO, and architecture in the Adobe Commerce / Magento ecosystem.

- [How to migrate Magento or Adobe Commerce without stopping revenue](https://magecore.com.br/en/guide/magento-migration-zero-downtime): Guide on progressive migration with the Strangler Pattern: 3 to 6 month timeline, planned zero downtime, and production validation at each wave.
- [What is a Precision Assessment for Adobe Commerce / Magento](https://magecore.com.br/en/guide/adobe-commerce-precision-assessment): AI-assisted multidimensional diagnostic in 1 to 3 weeks: margin leak map, real TCO, and a clear recommendation to migrate, optimize, or maintain.
- [How to reduce TCO in Adobe Commerce / Magento operations](https://magecore.com.br/en/guide/reduce-ecommerce-tco): Realistic targets of 25% to 50% infrastructure TCO reduction over 12 months with modular architecture, observability, and elimination of reactive costs.
- [Is it worth migrating monolithic Adobe Commerce to headless](https://magecore.com.br/en/guide/headless-magento-roi): When migrating to modular/headless architecture makes financial sense, and when optimizing integrations and infrastructure is the right call.
- [Adobe Commerce vs Mage-OS: when is migration worth it](https://magecore.com.br/en/guide/adobe-commerce-vs-mage-os): Comparison between Adobe Commerce and Mage-OS: licensing cost elimination, technical requirements, and when keeping Adobe Commerce is the right decision.

## Cases

- [M1 to Adobe Commerce Cloud migration](https://magecore.com.br/en/cases): Operation with significant revenue still on Magento 1. Previous migration attempts failed; internal team demoralized and board applying pressure. Results: -41%, -1.8s, +22%, R$2.1M.
- [Re-engineering highly customized Adobe Commerce](https://magecore.com.br/en/cases): B2B scale-up with growing churn due to instability. 67% of tickets originating from 3 modules. Board pressure for efficiency. Results: -62%, +31%, -28%, 2.3x.
- [Precision Assessment — when not migrating was the right call](https://magecore.com.br/en/cases): Adobe Commerce / Magento 2 with conflicting diagnostics from three agencies. CEO without data to decide. Results: R$1.2M, R$800K+, -58%, 8 days.

## FAQ

- [Is Magecore a consultancy, agency, or boutique?](https://magecore.com.br/en/faq#consultoria-ou-boutique): Yes. Magecore operates as a consultancy and agency specialized in Adobe Commerce / Magento in Brazil. "Boutique" describes our delivery model — senior team, partners leading, fixed scope — not a different service category.
- [Who is Marcio Maciel, founder of Magecore?](https://magecore.com.br/en/faq#quem-e-marcio-maciel): Marcio Maciel is co-founder of Magecore, a Magento pioneer in Brazil, Meet Magento BR speaker (2012, 2013, and 2017), and winner of the MageHackathon Marketplace at Magento Imagine 2018 in Las Vegas.
- [How long does a zero-downtime platform migration take?](https://magecore.com.br/en/faq#migracao-sem-downtime): Between 3 and 6 months, using the Strangler pattern and progressive migration, without stopping revenue during the process.
- [What is a "precision assessment" and what does it deliver?](https://magecore.com.br/en/faq#assessment-de-precisao): It is an AI-assisted multidimensional diagnostic that identifies margin leaks and technical debt in Adobe Commerce / Magento operations, delivered in 1 to 3 weeks.
- [How much does an initial diagnostic cost?](https://magecore.com.br/en/faq#custo-diagnostico-inicial): The initial 30-minute conversation and pre-diagnostic with the three main areas of concern are free.
- [How does Magecore use AI in delivery?](https://magecore.com.br/en/faq#uso-de-ia): AI is internal infrastructure for diagnostics, predictive monitoring, and delivery acceleration — not a product sold to the client.
- [Is it worth migrating from monolithic Adobe Commerce to modular/headless architecture?](https://magecore.com.br/en/faq#migrar-para-headless): Yes, when the monolith limits margin, change velocity, or scalability, and migration ROI exceeds the cost of maintaining the status quo.
- [How do you measure ROI on a technical intervention?](https://magecore.com.br/en/faq#medicao-roi): Every recommendation is tied to client P&L metrics: TCO, conversion, support tickets, LTV, or annual operational savings.
- [Does Magecore work with Mage-OS in addition to Adobe Commerce/Magento?](https://magecore.com.br/en/faq#mage-os): Yes. We operate across Adobe Commerce, Magento Open Source, and Mage-OS with the same diagnostic, migration, and roadmap methodology.
- [What TCO reduction is realistic to expect?](https://magecore.com.br/en/faq#reducao-tco): For migrations to modular architecture with observability, 25% to 50% reduction in infrastructure TCO over 12 months is a realistic target for mid-size operations.
- [How does engagement work: fixed project, retainer, squad?](https://magecore.com.br/en/faq#modelos-engajamento): We work with fixed scope per phase: Assessment (1–3 weeks), Engineering (3–6 months), and Sustainment/Roadmap (12 months).
- [Do you serve clients outside the Magento ecosystem?](https://magecore.com.br/en/faq#fora-ecossistema-magento): Magecore's core is Adobe Commerce / Magento and Mage-OS, where we have over a decade of expertise.

## Main pages

- [Home](https://magecore.com.br/en): Boutique digital engineering consultancy and agency in the Adobe Commerce / Magento ecosystem. Senior model, partners leading, fixed scope. AI as engine, P&L impact as metric. Assessment, migration, and strategic roadmap.
- [About](https://magecore.com.br/en/about): Marcio Maciel, Magento pioneer in Brazil. Meet Magento BR speaker, Imagine 2018 Hackathon winner. Adobe Commerce consultancy for Hering, Sephora, Ambev, and more.
- [Solutions](https://magecore.com.br/en/solutions): Precision Assessment, Performance Engineering, and Strategic Roadmap for Adobe Commerce / Magento operations.
- [Cases](https://magecore.com.br/en/cases): Documented results: TCO reduction, conversion, LTV, and operational savings in e-commerce operations.
- [Free Diagnostic](https://magecore.com.br/en/diagnostic): 30-minute conversation with Marcio Maciel, co-founder. Free pre-diagnostic with areas of concern and estimated financial impact.
- [FAQ](https://magecore.com.br/en/faq): Direct answers on platform migration, assessment, costs, AI, TCO, and Magecore engagement models.

## Technical specialties

E-commerce consultancy, Magento agency, Adobe Commerce consultancy Brazil, Adobe Commerce, Magento, Mage-OS, E-commerce architecture, Performance and optimization, Platform migration, Observability (OpenTelemetry, Monolog), AWS, Kubernetes, Security and LGPD, FinOps and TCO reduction, Headless architecture, Engineering leadership.

## Contact

- [Schedule diagnostic](https://magecore.com.br/en/diagnostic): Single commercial contact channel — 30-minute conversation with Marcio Maciel.
- [LinkedIn](https://www.linkedin.com/company/magecorebr/): Official Magecore LinkedIn profile.